Udis Granola: Udi's Gluten-Free Baked Goods

May 2009

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Last month, Udi's launched our new frozen gluten-free baked good line at ExpoWest, the natural foods industry tradeshow. There was a ton of buzz at our booth around what could finally be the first great tasting gluten-free breads, pastries, and pizza crusts. In the past those folks who suffered from celiac disease have had to eliminate all things that contained wheat from their diet. Could you imagine not being able to eat a peanut butter and jelly sandwich or a slice of pizza?

Our company has had great initial success launching granola across the country (now available in all 50 states). That same store, distributor, and broker network now selling our granola will begin rolling out our Gluten-Free line across the country. Presentations are being made at many key retailers across the country as this blog posting hits the Internet. We are in the process of integrating the gluten-free products into the ordering and delivery systems already set-up for granola. There are some challenges though as this line is frozen versus the dry, shelf stable granola we've been selling now for 4 years. Bear with us as we work through all this.

In the meantime, you can begin to find our new frozen gluten-free line in stores now across the country. Since last summer, our gluten-free line has been available at Colorado King Soopers and City Market stores. Now you can look for Udi's Gluten-Free items at Whole Foods-Rocky Mountain region, some Colorado Vitamin Cottage locations, Lueken's (Bemidji, MN), Jackson Hole Grocery (Wyoming), and more locations every day. A key distributor in the Minneapolis area just picked up the product line, so we'll be rolling out to more stores in that area very soon.

It's an exciting and challenging time when you are launching an entire new product line. Be sure to continue to tell us about stores in your area that should carry Udi's Frozen Gluten-Free line and we'll do our best to make it happen. Your testimonials are great too as we love to hear your feedback and new product suggestions!

Be Udiful,
Eric (aka Granola and now soon to be Gluten-Free Tycoon)