Yep in July, 220 Wal-Mart locations started selling Udi's Granola. Then in September, another 540 stores come on board bringing our total to 760+ locations. Wal-Mart will start-off carrying our Original, Cranberry, and Hawaiian flavors. Our sources tell us that the Hawaiian flavor is the favorite of the Wal-Mart buying team (the folks who made the decision to bring us in). Also, my personal favorite!
For a small business like Udi's Granola, launching at Wal-Mart doesn't come without its challenges and dilemmas (everyone has an opinion about Wal-Mart). On the challenges front, Wal-Mart means big increases in production. That means our production shifts go longer into the evening, we have to source greater numbers of raw materials, and then find places to store all the finished goods. This is also the first time we've worked with a consolidator. Wal-Mart works with various consolidators that warehouse and deliver goods to their 40+ distribution centers across the country. When orders come in for a product like Udi's Granola, the consolidator pulls it from their inventory, puts it on a truck with other items, and ships to the appropriate Wal-Mart DC for delivery to the store.
On the dilemma side of the equation, we never considered not doing business with Wal-Mart despite how some people feel about them as a company. They negotiated a very fair price with Udi's, which was important because we couldn't under-cut other folks we do business with. Also, as Wal-Mart continues to add more specialty food items to their stores, we were excited and flattered to be part of those offerings. Take a closer look at your local Wal-Mart and you'll find specialty food brands like Stubbs BBQ sauce (our friends from Austin), Briannas salad dressings, McCann Irish Oatmeal, Monari balsamic vinegar from Italy, and Inglehoffer mustards from Oregon.
You can now get your Udi's Granola fix at the Wal-Mart locations listed below.
Be Udiful,
Eric
STORE # | CITY | STATE |
332 | HUNTSVILLE | AL |
356 | AUBURN | AL |
1229 | HOOVER | AL |
2690 | MADISON | AL |
2748 | GULF SHORES | AL |
4333 | FAIRHOPE | AL |
4581 | MOBILE | AL |
11 | MOUNTAIN HOME | AR |
100 | BENTONVILLE | AR |
144 | FAYETTEVILLE | AR |
261 | HOT SPRINGS | AR |
2745 | FAYETTEVILLE | AR |
4460 | MAUMELLE | AR |
5244 | LITTLE ROCK (NW) | AR |
5260 | ROGERS | AR |
1299 | COTTONWOOD | AZ |
1417 | PRESCOTT | AZ |
2766 | SCOTTSDALE | AZ |
2767 | MESA (N) | AZ |
3846 | MESA | AZ |
3896 | PEORIA (LAKE PLESNT | AZ |
4325 | YUMA | AZ |
5329 | PHOENIX | AZ |
1645 | HANFORD | CA |
1660 | PALMDALE | CA |
1853 | HEMET | CA |
3523 | SANTA CLARITA (E) | CA |
5096 | PALM DESERT (C.CITY | CA |
953 | LOVELAND | CO |
984 | CASTLE ROCK | CO |
1434 | COLORADO SPRINGS | CO |
1689 | AURORA | CO |
1896 | COLORADO SPRINGS | CO |
2270 | DURANGO | CO |
2729 | FORT COLLINS | CO |
2892 | PARKER | CO |
3313 | CENTENNIAL | CO |
3867 | WESTMINSTER | CO |
5099 | GRAND JUNCTION (W) | CO |
5137 | AURORA (SE) | CO |
5341 | BROOMFIELD | CO |
2331 | WATERFORD | CT |
2371 | WALLINGFORD | CT |
174 | COCOA | FL |
613 | ORMOND BEACH | FL |
721 | PORT CHARLOTTE | FL |
929 | PORT ST LUCIE | FL |
943 | CASSELBERRY | FL |
987 | FORT MYERS | FL |
994 | NEW PORT RICHEY | FL |
1082 | JACKSONVILLE(MANDAR | FL |
1087 | STUART | FL |
1104 | INVERNESS | FL |
1223 | TALLAHASSEE | FL |
1362 | DESTIN | FL |
1390 | PINELLAS PARK | FL |
1874 | ENGLEWOOD | FL |
2740 | TAMPA | FL |
2789 | BOYNTON BEACH | FL |
2796 | OLDSMAR | FL |
2963 | CORAL SPRINGS | FL |
3207 | SANFORD (W) | FL |
3417 | NAPLES | FL |
3484 | PENSACOLA | FL |
3538 | VIERA | FL |
4262 | THE VILLAGES | FL |
5264 | OSPREY | FL |
5391 | NAPLES | FL |
575 | WOODSTOCK | GA |
878 | CUMMING | GA |
937 | MARIETTA | GA |
1227 | AUGUSTA (MARTINEZ) | GA |
1400 | ATHENS | GA |
1578 | ROSWELL | GA |
1766 | MARIETTA | GA |
2811 | ATHENS | GA |
2941 | ALPHARETTA | GA |
3403 | DALLAS | GA |
3461 | PEACHTREE CITY | GA |
3462 | SUWANEE | GA |
4436 | ALPHARETTA | GA |
5275 | WOODSTOCK (W) | GA |
1764 | DES MOINES | IA |
2827 | CORALVILLE | IA |
3762 | WEST DE MOINES (SW) | IA |
2861 | GARDEN CITY | ID |
196 | CARBONDALE | IL |
1125 | NORMAL | IL |
1734 | CHAMPAIGN | IL |
3255 | SAVOY | IL |
3460 | PEORIA | IL |
870 | JASPER | IN |
1479 | VALPARAISO | IN |
1665 | MUNCIE | IN |
1991 | BLOOMINGTON | IN |
2339 | WEST LAFAYETTE | IN |
2787 | INDIANAPOLIS | IN |
4230 | FORT WAYNE | IN |
35 | MANHATTAN | KS |
577 | OLATHE | KS |
664 | HAYS | KS |
1802 | TOPEKA | KS |
4321 | WICHITA | KS |
491 | PADUCAH | KY |
2628 | LEXINGTON | KY |
531 | LAFAYETTE | LA |
553 | SLIDELL | LA |
1206 | BATON ROUGE (SW) | LA |
2938 | LAFAYETTE | LA |
5022 | NEW ORLEANS | LA |
2336 | PLYMOUTH | MA |
2629 | NORTHBRIDGE | MA |
3409 | LEICESTER | MA |
1890 | SALISBURY | MD |
2153 | BIDDEFORD | ME |
1542 | GAYLORD | MI |
2192 | HOUGHTON | MI |
2273 | BURTON (FLINT) | MI |
2417 | PETOSKEY | MI |
5065 | KALAMAZOO | MI |
159 | COLUMBIA | MO |
444 | SPRINGFIELD | MO |
2221 | SPRINGFIELD | MO |
2857 | KANSAS CITY | MO |
699 | OXFORD | MS |
2084 | BOZEMAN | MT |
1027 | CONCORD | NC |
1156 | MOORESVILLE | NC |
1317 | ASHEVILLE | NC |
1348 | WILMINGTON | NC |
1355 | MOREHEAD CITY | NC |
1385 | GASTONIA | NC |
1392 | WILMINGTON | NC |
1464 | CHARLOTTE | NC |
2005 | KANNAPOLIS | NC |
2793 | KERNERSVILLE | NC |
4274 | DENVER | NC |
5063 | CHARLOTTE | NC |
3267 | OMAHA | NE |
3278 | LINCOLN (SE) | NE |
1749 | SOMERSWORTH | NH |
1796 | AMHERST | NH |
2055 | CONCORD | NH |
2142 | SALEM | NH |
3535 | EPPING | NH |
831 | ALBUQUERQUE (S) | NM |
835 | ALBUQUERQUE | NM |
1306 | ALAMOGORDO | NM |
1397 | ALBUQUERQUE | NM |
1560 | LAS VEGAS (SE) | NV |
1648 | CARSON CITY | NV |
2593 | LAS VEGAS | NV |
3254 | RENO | NV |
3277 | RENO | NV |
3408 | CARSON CITY | NV |
4356 | LAS VEGAS | NV |
5070 | LAS VEGAS (SW2) | NV |
1810 | FISHKILL | NY |
1940 | EAST GREENBUSH | NY |
1959 | MIDDLETOWN | NY |
2056 | SARATOGA SPRINGS | NY |
2116 | QUEENSBURY | NY |
2152 | ALBANY | NY |
2351 | CATSKILL | NY |
2547 | MONTICELLO | NY |
2637 | MONROE | NY |
2844 | HALFMOON | NY |
2874 | GLENVILLE | NY |
3583 | GLENMONT | NY |
3842 | MACEDON | NY |
1427 | CIRCLEVILLE | OH |
2275 | OXFORD | OH |
2725 | LEWIS CENTER | OH |
2726 | REYNOLDSBURG | OH |
3293 | CHARDON | OH |
3486 | ATHENS | OH |
4479 | PERRYSBURG | OH |
4609 | CINCINNATI (COLERAI | OH |
41 | BARTLESVILLE | OK |
212 | NORMAN | OK |
472 | BROKEN ARROW | OK |
622 | OKLAHOMA CITY | OK |
1626 | OKLAHOMA CITY | OK |
2803 | EDMOND | OK |
2804 | OKLAHOMA CITY | OK |
4241 | STILLWATER | OK |
1880 | COOS BAY | OR |
3258 | EUGENE (W) | OR |
1644 | LEWISBURG | PA |
1770 | CRANBERRY TNSHIP/EV | PA |
2230 | STATE COLLEGE | PA |
2252 | EASTON | PA |
2287 | NEW CASTLE | PA |
2300 | PITTSBURGH | PA |
2368 | EAST STROUDSBURG | PA |
5239 | BECHTELSVILLE | PA |
1964 | WESTERLY | RI |
640 | GREENVILLE | SC |
5487 | TRAVELERS REST | SC |
688 | NASHVILLE (S) | TN |
2065 | KNOXVILLE (W) | TN |
2310 | KNOXVILLE (E) | TN |
2932 | KNOXVILLE (SW) | TN |
3835 | OOLTEWAH | TN |
5057 | MURFREESBORO | TN |
1800 | GARLAND | TX |
3506 | CYPRESS | TX |
5235 | SANDY | UT |
1292 | CHRISTIANSBURG | VA |
1682 | CHESAPEAKE | VA |
1726 | HARRISONBURG | VA |
1759 | GLOUCESTER | VA |
1833 | FREDERICKSBURG | VA |
2089 | BRISTOL | VA |
2136 | CULPEPER | VA |
2808 | MIDLOTHIAN | VA |
3216 | VIRGINIA BEACH | VA |
3219 | WILLIAMSBURG | VA |
5253 | CHESAPEAKE (SW) | VA |
1947 | OMAK | WA |
5272 | POULSBO | WA |
1571 | MUKWONAGO | WI |
2958 | APPLETON | WI |
2986 | NEENAH | WI |
2083 | MORGANTOWN | WV |
3215 | GRANVILLE | WV |
Recent Comments